Additional Resources on Sonic Branding Practices:

Sonic Branding is the Design Trend We Need Right Now (Video Essay)

COPILOT On Music Driven Campaigns – (Video Essay)

Not all of the case studies in here are relevant to this project, but the first one, for Bluefly.com is a great demonstration of how a brand anthem might be spun out into different branded music assets for different situations. I also discuss how we’ve embraced remote recording for years, and that is especially important right now as most studios are still shuttered.

Verizon Destination Store Case Study – This might be helpful for imagining how sound and music can be leveraged to create a more engaging retail experience. In particular you can see some work we’ve done with ambient beds and interactive video walls.